Turn your vision statements into business cards
And now a word about branding.
Lots of great marketers and communicators have lots to say about branding. I have a great deal of thoughts about it myself, and I continue to learn more about best practices for my new small business.
In order to move forward the brand of Pars Caeli, in addition to logos and colors and fonts, I thought through mission and purpose.
As a loose exercise, I started by writing key statements that summed up my purpose and vision. And phrases like Yearn to Create resonated.
The amazing company, Minted, gave me the opportunity to create these sharp triple thick two-inch business cards/vision statements. The solidity of the cards feels like the right reflection of where I want to go - strong, positive, and thoughtful.
I'm spending today and tomorrow in Utah to assist with Alt Summit. It's my third conference from Alt, and I learn a ton from the creatives I meet. I'll be showing off great business cards (they are a big deal at Alt), tweeting out great tidbits of expertise on social media/branding/small business, and capturing images of the fanciful and imaginative parties and collaborations that only happen at Alt. I'd love to have you join in the fun via #parscaeli_ALT on Twitter and Instagram.
I'll be back next week to share all that I can!! Until then have a great weekend, friends. Don't forget to check in tomorrow to see what hits The Top!