And now a word about branding.

Lots of great marketers and communicators have lots to say about branding. I have a great deal of thoughts about it myself, and I continue to learn more about best practices for my new small business.

In order to move forward the brand of Pars Caeli, in addition to logos and colors and fonts, I thought through mission and purpose.

As a loose exercise, I started by writing key statements that summed up my purpose and vision. And phrases like Yearn to Create resonated.

Amazing are You.

You are a Piece of Heaven.

Soak in the Goodness.

The amazing company, Minted, gave me the opportunity to create these sharp triple thick two-inch business cards/vision statements. The solidity of the cards feels like the right reflection of where I want to go - strong, positive, and thoughtful.

I'm spending today and tomorrow in Utah to assist with Alt Summit. It's my third conference from Alt, and I learn a ton from the creatives I meet. I'll be showing off great business cards (they are a big deal at Alt), tweeting out great tidbits of expertise on social media/branding/small business, and capturing images of the fanciful and imaginative parties and collaborations that only happen at Alt. I'd love to have you join in the fun via #parscaeli_ALT on Twitter and Instagram.

I'll be back next week to share all that I can!! Until then have a great weekend, friends. Don't forget to check in tomorrow to see what hits The Top!

xoxo, MJ

Sometimes I style things to my fancy:

Well, thank you. How did you know? Amazing cards by Melissa Esplin and Miss J. Handmade.

If you've heard one thing about Alt Summit, it might be that the attendees rock their fashion (yes, yes, yes). Or it might be that the art of the business card is in full glory at this conference (oh, diggity). Designers, artists, and creatives put on their best show in two to six inches canvases (or more - hello leggings and scarves) to make one memorable first impression!

This is what some of the madness/goodness, spread over multiple magnetic boards, looks like during the conference; can you spot the Pars Caeli round card with silver leaf?

I'm breaking it down to show off some of my favorites. You know, like the Academy Awards of business cards. That could totally be a thing, and I'd arrive dripping in (borrowed) diamonds.

First off: Cards featuring photography

Take a gander at these lovelies. Beautifully executed scenes, portraits, and products. And that print in the middle? Justin Hackworth on fine art paper.

* 1 Why All the Fuss * 2 Petit a Petit and Family * 3 Make it Productions * 4 Justin Hackworth Photography * 5 Goods by Grinn * 6 Handcraft Your Life * 7 Damask Love * 8 Bella the Blog * 9 Harlem Love Birds * 10 Crafting Connections * 11 Dean Street Society

And now in the category of positive messaging:

Throw mine in this grouping! Those of us gathered here are hoping that our cards make it to a message board, or that, at minimum, the happiness shared lingers a bit longer. Because, you are a rockstar.

* 1 Sparrow Soirees * 2 Caravan Shoppe * 3 #StayWildAlt party * 4 Nan Lawson * 5 Little Retreats * 6 Pars Caeli * 7 Meg in Progress * 8 Approaching Joy * 9 Love from Ginger

Next up: Font fantastics

Some broke out the classic choices. Others used their own handwriting or pulled out special characters. I'm smitten for Design Crush's circle stickers...and you?

* 1 Red Stamp * 2 I heart Cleveland * 3 Design Happens * 4 Pretty Polished Perfect * 5 Design Crush * 6 Commona My House * 7 Katelyn Brooke Designs * 8 It Sweet and Savory * 9 Life In Sketch * 10 Melly Sews * 11 Sarah Hearts * 12 Oh So Beautiful Paper * 13 Candy Kirby Designs * 14 Lisa Yoder * 15 Friday We're In Love

And in the smallest category, the high flying illustrations:

A great drawing gets my attention every time. Honest truth: I'd been eyeing Alma and Mike's new movable business cards since I saw them on the internet. I was not disappointed with these letterpress goodies. And, no, I'm not sharing.

* 1 Ringmaster Mom * 2 Caravan Shoppe * 3 Small for Big * 4 Alexandra Hedin * 5 And We Play * 6 Curly Birds

Patterns surprised me this year with their exuberance:

Brittany and her unforgettable patterned origami card holder? Oh yeah. And Minted associates really had the most amazing paperstock.

* 1 A Golden Afternoon * 2 Design Lotus * 3 The House that Lars Built * 4 My Life at Playtime * 5 Design Life Kids * 6 Minted * 7 Design Improvised * 8 Ivory Kate * 9 Jeanetta Gonzales * 10 Goodly * 11 A Ruffled Life * 12 Even If Nobody Reads This * 13 Anne the Adventurer * 14 Victoria Riza

The most watched: Literal works of art cards

Paintings, objects, tea boxes, and accessories...step back. These makers brought their A game all around. Miss Emily Jeffords even gave fine art reproductions of her oil paintings and signed each and every card. (Friends, go get those lovelies framed!!!)

* 1 Emily Jeffords * 2 Oleander + Palm * 3 Alex Mattox Design * 4 Annie K Blake * 5 Paper & Stitch * 6 The Paper Mama * 7 Moorea Seal * 8 Cricut * 9 Frock Files * 10 This Heart of Mine * 11 Eat Boutique * 12 Minnow + Co

And last but not least, the brave and bold:

Brit + Co laid it on with a drop-dead red. Whimsey Box and Wayfair are neck-and-neck with distinctive hues that stand out long after the initial meeting.

* 1 Furbish Studio * 2 Blogging It Forward * 3 Brit + Co * 4 Whimsey Box * 5 Legal Miss Sunshine * 6 The Road to the Good Life * 7 Made to Shirts * 8 Collectively * 9 Wayfair

If you're not done with the beauty of these cards yet, head over to Moorea's site where she breaks it out by color. Eye candy gorgeousness.

What are your faves? Who's getting the Oscar this year?

xoxo, MJ

Cracka lackin, fire it up. Here we go.

I'm leaving on a jet plane today to begin Alt Summit, and I'm excited to represent a brand and a talented group of people who have assisted me in this blogging journey. All of the outfits are planned with a ton (for me) of accessories packed, shoes ready, cosmetics, and even stacks of business cards.

I'm feverishly writing lunchbox notes for my husband to add to my kiddo's meals while I'm away. I'm going to miss my three biggest cheerleaders. They wonder what all this blog stuff is about. And I try to explain to them the importance of following their dreams and reaching for things they think are out of reach...even if it means we have to be separated for a few days. Large, open eyes stare back, and I know they don't quite understand, but I feel their love sending me off in their biggest open-heart gesture.

My husband has filled the car with gas, tended to every last detail so that I have to think of nothing but getting myself prepared, and he's told me again and again how proud he is of me. That kind of support, love, and enthusiasm is the once-in-a-lifetime treatment that I get every day, and I'm truly thankful for his big shoulders holding me up.

You can catch the happenings over on Instagram (@parscaeli) or via Twitter. I'll be using the #altrep and #PCalt if you search around. :)

Thanks to all of you for your sweet wishes!!

xoxo, MJ

For me the people of AltNYC were the toppers. BUT a very close second were the business cards. I knew before I ever stepped foot in Omnimedia's offices on Thursday that I wanted to get them all. Business cards, the good old-fashioned way to exchange messaging and contact information, are a highlight of Alt conferences. These mini masterpieces are all shapes, sizes, textures, and even scents. With each and every card exchange, I felt like I gained another lovely bit of inspiration, and I got to tell my story to another eager listener (thank you attendees for that).

And after much labor and DIY-ing, I'm delighted to present to you the inaugural Pars Caeli business cards.

Highlights of their creation include printing on watercolor paper and adhering two layers to create the ultimate thickness and applying four layers of silver scratch-off paint. Hand painting each one of these was a commitment and a total joy. The process reminded me of the joy of freehanding. Granted, the glimmer of bliss began to wear off somewhere around coat two of silver paint, but I pushed on through that.

I went with a round design to reference the Alt logo and Martha Stewart logo (grabbing onto the coat tails of greatness). Pars Caeli is all about joy and celebration so I wanted every participant to WIN something. The thought: offer a scratch-off treat that reveals a very special website for attendees to grab a VIPrize.

I was so over the moon about these, and I eagerly handed my very first card to Paige in our Hotel Americano suite just before we were about to leave for our sponsored dinners on Wednesday evening. Paige, the ever-supportive enthusiast, quickly began to scratch at the silver paint.

Scratch.

Etch.

Scratch, scritch.

My stomach sank. As Paige scraped off the silver paint, off came the watercolor paper and the ink that posted the website that made the whole concept click. 

Seriously? What. am. I. going. to do. Time? 5:30 with dinner to begin at 6:30 where cards will be exchanged.

I could have bawled right there. I know it sounds ridiculous but part of me wanted to pull an all out fit, think 4-year old tantrum, and pout.

BUT, I had Paige. See angelic human below.

And one really great friend is worth more than a Times Square ad space.

Instead of pulling a childish fit, I laughed. Heartily and almost hysterically. And Paige laughed, too. And in 2 minutes we were brainstorming ridiculous solutions. And laughing at every turn.

I texted my husband on the issue. He urged me to rally. To pretty please rally. He offered the story that the lottery would not release the real solution/ingredients for the official scratch-off formula so this was a bit of a gag. Eh, I give him credit for storytelling in a second's notice.

Paige stopped her preparations for dinner.

Sat down with me and a great big pile of business cards and...

We began to handwrite the messages around the circle of the cards. "Head on over to parscaeli.com/win to grab your treat. xo" was written again and again. And you better believe that Paige will forever know how to spell her Latin terms.

We'd finished about 15 when we realized we had to get in a cab and get to dinner. I needed more than 15 for dinner.

Again, Super Paige to the rescue. In the backseat of the most tumultuous cab ride, Paige and I attempted to handwrite messages on every single card. With grace and wit, she set me at ease, got right to the task, and had me planning for when I might finish off the once overwhelming task.

And you know what, friends? I owned it. Every person who received a Pars Caeli card got a quick, funny recap of the escapade. Maybe the humanity of it or maybe the wit or even the sweetness of friendship will resonate with folks... and make my cards that much more memorable.

I know it's a story I'll be telling my grandkids. Friendship sticks...even when the silver lining gets scratched off.

And now to the rest of the amazingness, the cards of Alt NYC. First up amazing objects. Really ladies? You rock.

Catch that swimming minnow from Ellen? And that circle lovely from Amy?

I just can't help it - the charm of Paper Mama's wooden dog pin had me. Handmade. No, really.

And onto the color and photography cards. I received so many letterpress and fabulously thick cards (my fave).

Haeley over at Design Improvised even gave us the ingredients for an Alt business card garland. Genius!!

Alexandra's letterpress vintage charm was just gorgeous and right on message.

And the black and white set. Such great classic and crisp cards here. Theresa's washi tape envelope had me at wow.

Shall I offer a favorite? Or shall I pull a mom answer out and say I love them all, just differently.

Nope. Leslie Fandrich, your cards are even more beautiful in person than in stunning photography. Your hand-drawn illustrations brought to letterpress are gorgeous and my very favorite.

Who topped your list? I'd love to hear.

And before I forget, let me share with you another installment in the fun Endless Summer Projects series. This week Melissa of Lulu the Baker is creating mini masterpieces in an easy how-to that we can all handle with our kiddos. My older children are beginning to notice art more and more, and thanks to an art memory game we have, they've each established their own lists of favorite painters and illustrators. I know they'll enjoy creating some appreciated masterpieces to life for our home!

Thanks, Melissa!! Alexandra has a great project headed our way next week, and she's taking us right out to the backyard. Join in.

xoxo, MJ

PS. AltNYC friends, the site is open. Please go to parscaeli.com/win and enter your info so I can send along your prize!!
PPS. Take a look at Obsession Session's quick take on the cards via Vine.